{"title":"Pregnancy Products","description":"\u003cp\u003eBrowse our Pregnancy Products collection. Free Shipping.\u003c\/p\u003e","products":[{"product_id":"colostrum-harvesting-kit","title":"Colostrum Harvesting Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eWEBSITE EXCLUSIVE - INCLUDES FREE WEBINAR!\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eLiquid gold, ready when your baby is.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eGet ready to feel confident and prepared with our midwife-developed Colostrum Harvesting Kit, designed to\u003cstrong\u003e help you collect and store your colostrum from 37 weeks of pregnancy.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOften called “liquid gold”, \u003cstrong\u003ecolostrum is the nutrient-rich first milk your baby receives in the first few days after birth\u003c\/strong\u003e. It’s packed with antibodies and goodness your baby needs most in those early moments – and \u003cstrong\u003ecollecting it ahead of time is a great way to support your breastfeeding journey.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWe’ll guide you through the process with our\u003cstrong\u003e 7-step midwife-written guide \u003c\/strong\u003e– because learning to hand express during pregnancy is a powerful, useful skill.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEach kit includes:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🍼 5 x NHS-approved sterile syringes and caps\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e❄️ 5 x freezable labels for safe storage\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e📖 A step-by-step guide to colostrum harvesting\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e💛 A FULL-SIZE 30ml Nipple Balm (worth £12.50) to support expressing and breastfeeding\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Safe to use from 37 weeks\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Designed to support both you and baby\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ A thoughtful and practical addition to your birth prep kit\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🎥 Comes with FREE access to:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMidwife-led Colostrum Harvesting Masterclass\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003ePlease note: If you have a cervical stitch or have been diagnosed with a low-lying placenta\/placenta praevia, speak to your midwife or doctor before beginning colostrum harvesting.\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eBecause your body is already doing something amazing – we’re just here to help you feel ready.\u003c\/strong\u003e 💛\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972976459849,"sku":"dmk1787987661337","price":18.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/colostrum-harvesting-kit_1.png?v=1787987665"},{"product_id":"soak-for-bits-body-750g","title":"Soak for Bits \u0026 Body 750g","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"176\" data-end=\"267\"\u003e\u003cstrong data-start=\"176\" data-end=\"267\"\u003ePregnancy and post-birth baths, but better. A must-have for healing, soothing, and soaking it all in.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"269\" data-end=\"525\"\u003eMeet your new bath-time best friend. \u003cstrong data-start=\"306\" data-end=\"323\"\u003eSoak for Bits\u003c\/strong\u003e \u003cstrong\u003e\u0026amp; Body\u003c\/strong\u003e is a \u003cstrong data-start=\"329\" data-end=\"350\"\u003emidwife-developed\u003c\/strong\u003e, \u003cstrong data-start=\"352\" data-end=\"365\"\u003emum-loved\u003c\/strong\u003e, and \u003cstrong data-start=\"371\" data-end=\"394\"\u003emulti-award-winning\u003c\/strong\u003e recovery soak, specially designed for those early postpartum baths (yes, the ones where you \u003cem data-start=\"487\" data-end=\"496\"\u003efinally\u003c\/em\u003e sit down and breathe again).\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"703\"\u003eMade with \u003cstrong data-start=\"537\" data-end=\"575\"\u003e100% naturally derived ingredients\u003c\/strong\u003e, this premium soak helps calm sore, swollen muscles and support perineal healing – and it’s also safe to use after a C-section.\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"972\"\u003e🛁 \u003cstrong data-start=\"708\" data-end=\"723\"\u003eEpsom salts\u003c\/strong\u003e – instantly melt into warm water to ease aches and tension\u003cbr data-start=\"782\" data-end=\"785\"\u003e🌿 \u003cstrong data-start=\"788\" data-end=\"817\"\u003eTea tree \u0026amp; calendula oils\u003c\/strong\u003e – for anti-inflammatory and antibacterial benefits\u003cbr data-start=\"868\" data-end=\"871\"\u003e🍊 \u003cstrong data-start=\"874\" data-end=\"886\"\u003eBergamot\u003c\/strong\u003e – to help you relax and unwind\u003cbr data-start=\"917\" data-end=\"920\"\u003e💛 \u003cstrong data-start=\"923\" data-end=\"933\"\u003eArnica\u003c\/strong\u003e – to help reduce bruising and swelling\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1185\"\u003e✔️ Perfect for your first few baths after birth\u003cbr data-start=\"1021\" data-end=\"1024\"\u003e✔️ Safe to use during pregnancy, postpartum, and after C-sections\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e✔️ Loved by thousands of mums\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1477\"\u003eBecause soaking your bits shouldn’t just be practical – it should feel like a little moment of magic, too.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972976721993,"sku":"ntk1787987669283","price":18.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/soak-for-bits-body-750g_1.png?v=1787987674"},{"product_id":"nipple-balm-30ml","title":"Nipple Balm 30ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong data-end=\"202\" data-start=\"153\"\u003eFast relief. One-handed pump. Mum-life magic.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"374\" data-start=\"204\"\u003eSay goodbye to sore, cracked nipples with our \u003cstrong data-end=\"271\" data-start=\"250\"\u003emidwife-developed\u003c\/strong\u003e, \u003cstrong data-end=\"289\" data-start=\"273\"\u003emum-approved\u003c\/strong\u003e, and \u003cstrong data-end=\"318\" data-start=\"295\"\u003emulti-award-winning\u003c\/strong\u003e nipple balm – your breastfeeding sidekick from day one.\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"376\"\u003eDesigned for ease with a \u003cstrong data-end=\"426\" data-start=\"401\"\u003enifty one-handed pump\u003c\/strong\u003e, this balm glides on like a silky serum to soothe and protect sore, sensitive nipples without any dragging or discomfort.\u003c\/p\u003e\n\u003cp data-end=\"793\" data-start=\"550\"\u003eMade with just \u003cstrong data-end=\"609\" data-start=\"565\"\u003ethree 100% naturally derived ingredients\u003c\/strong\u003e:\u003cbr data-end=\"613\" data-start=\"610\"\u003e💧 \u003cstrong data-end=\"641\" data-start=\"616\"\u003eMedical-grade lanolin\u003c\/strong\u003e – creates a healing, breathable barrier\u003cbr data-end=\"684\" data-start=\"681\"\u003e🥥 \u003cstrong data-end=\"702\" data-start=\"687\"\u003eCoconut oil\u003c\/strong\u003e – deeply moisturises dry, irritated skin\u003cbr data-end=\"746\" data-start=\"743\"\u003e🌰 \u003cstrong data-end=\"769\" data-start=\"749\"\u003eSweet almond oil\u003c\/strong\u003e – nourishes and softens\u003c\/p\u003e\n\u003cp data-end=\"1086\" data-start=\"795\"\u003e💡 \u003cstrong data-end=\"823\" data-start=\"798\"\u003eOdourless \u0026amp; tasteless\u003c\/strong\u003e – so baby won’t notice a thing (and you don’t need to wipe it off before feeding)\u003cbr data-end=\"908\" data-start=\"905\"\u003e🍼 Safe from the first latch – and just as effective for \u003cstrong data-end=\"994\" data-start=\"965\"\u003epregnancy nipple soreness\u003c\/strong\u003e\u003cbr data-end=\"997\" data-start=\"994\"\u003e🤱 Totally safe to use throughout pregnancy, postpartum, and every stage of breastfeeding\u003c\/p\u003e\n\u003cp data-end=\"1164\" data-start=\"1088\"\u003e\u003cstrong data-end=\"1161\" data-start=\"1088\"\u003eBecause your nipples deserve comfort, care, and a little bit of love.\u003c\/strong\u003e 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972976754761,"sku":"lak1787987668935","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/nipple-balm-30ml_1.png?v=1787987674"},{"product_id":"peri-prep-perineal-massage-oil-30ml","title":"Peri Prep Perineal Massage Oil 30ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"104\" data-end=\"426\"\u003e\u003cstrong data-start=\"104\" data-end=\"127\"\u003e\u003cspan\u003eDID YOU KNOW? Regular perineal massage from 35 weeks has been clinically proven to reduce the risk of tearing or needing an episiotomy during birth—and can even help you recover faster afterward.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"104\" data-end=\"426\"\u003e\u003cstrong data-start=\"104\" data-end=\"127\"\u003ePeri Prep\u003c\/strong\u003e is the midwife-made, mum-approved perineal massage oil designed to help you get birth-ready with confidence and care. Safe to use during pregnancy, this little bottle of love helps gently prepare your body for baby’s arrival by encouraging the skin around your perineum to stretch more comfortably.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"611\"\u003eThis \u003cstrong data-start=\"433\" data-end=\"456\"\u003eaward-winning blend\u003c\/strong\u003e is packed with nourishing natural and essential oils that hydrate, protect, and support your skin’s natural elasticity—because your bits deserve the best!\u003c\/p\u003e\n\u003cp data-start=\"613\" data-end=\"918\"\u003e✨ No mess, no fuss – our clever controlled-flow bottle means every drop goes exactly where it’s needed\u003cbr data-start=\"715\" data-end=\"718\"\u003e🤰 Start using from 35 weeks pregnant\u003cbr data-start=\"812\" data-end=\"815\"\u003e💆♀️ Massage it in yourself or invite your partner to lend a helping hand (intimacy and teamwork FTW!)\u003c\/p\u003e\n\u003cp data-start=\"920\" data-end=\"1105\"\u003eRegular perineal massage from 35 weeks has been \u003cstrong data-start=\"968\" data-end=\"989\"\u003eclinically proven\u003c\/strong\u003e to reduce the risk of tearing or needing an episiotomy during birth—and can even help you recover faster afterward.\u003c\/p\u003e\n\u003cp data-start=\"1107\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1107\" data-end=\"1184\"\u003eYour body is amazing. Let’s give it the care, love, and prep it deserves.\u003c\/strong\u003e 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972976787529,"sku":"lyt1787987669971","price":10.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/peri-prep-perineal-massage-oil-30ml_1.png?v=1787987675"},{"product_id":"stretch-mark-serum-150ml","title":"Stretch Mark Serum 150ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cstrong\u003eHydrate, nourish, and care for your changing body – from bump to beyond.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our \u003cstrong\u003eSoothing Stretch Mark Serum\u003c\/strong\u003e is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.\u003c\/p\u003e\n\u003cp\u003eDeveloped by midwives and loved by mums, this \u003cstrong\u003eaward-winning\u003c\/strong\u003e natural serum is packed with powerful ingredients like:\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eGrapefruit, geranium, calendula \u0026amp; lavender\u003c\/strong\u003e – to calm, soften, and soothe\u003cbr\u003e💧 \u003cstrong\u003eVitamin E\u003c\/strong\u003e – for elasticity and skin repair\u003cbr\u003e🐝 \u003cstrong\u003eBeeswax\u003c\/strong\u003e – to lock in moisture and protect\u003c\/p\u003e\n\u003cp\u003eUse it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. It’s also perfect for \u003cstrong\u003emassaging C-section scars\u003c\/strong\u003e (once healed) to improve skin texture and appearance.\u003c\/p\u003e\n\u003cp\u003e✨ Bonus: When massaged into your bump, the essential oils can even help ease constipation and encourage restful sleep.\u003c\/p\u003e\n\u003cp\u003e✔️ Safe for use during pregnancy and postpartum\u003cbr\u003e✔️ For belly, boobs, thighs – anywhere that’s feeling the stretch\u003cbr\u003e✔️ Natural, gentle, and deeply hydrating\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour skin’s doing something extraordinary. Treat it with the love it deserves.\u003c\/strong\u003e 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972976820297,"sku":"mdj1787987670182","price":16.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/stretch-mark-serum-150ml_1.png?v=1787987676"},{"product_id":"midwife-led-on-demand-antenatal-course","title":"Midwife-led On Demand Antenatal Course","description":"\u003ch3 data-start=\"114\" data-end=\"179\"\u003e🎥 Expert Advice, Anytime 💻👶\u003c\/h3\u003e\n\u003cp data-start=\"181\" data-end=\"465\"\u003ePregnancy is a \u003cem data-start=\"196\" data-end=\"202\"\u003ehuge\u003c\/em\u003e journey — and you deserve to feel supported every step of the way. That’s why our midwife + doctor-developed \u003cstrong data-start=\"312\" data-end=\"342\"\u003eOn-Demand Antenatal Course\u003c\/strong\u003e gives you real, evidence-based guidance from the people who \u003cem data-start=\"403\" data-end=\"411\"\u003ereally\u003c\/em\u003e know their stuff (because they live it every day!).\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"756\"\u003e🧠 137 expert-led topics\u003cbr data-start=\"491\" data-end=\"494\"\u003e🎞️ 7+ hours of easy-to-watch video content\u003cbr data-start=\"537\" data-end=\"540\"\u003e👩⚕️ Delivered by 5 amazing midwives + doctors\u003cbr data-start=\"587\" data-end=\"590\"\u003e📝 Includes guides, checklists, animations + quizzes\u003cbr data-start=\"694\" data-end=\"697\"\u003e⏰ 24\/7 access – learn at your own pace, anytime, anywhere\u003c\/p\u003e\n\u003cp data-start=\"758\" data-end=\"976\"\u003e💡\u003cstrong data-start=\"760\" data-end=\"782\"\u003eWhat you’ll learn:\u003c\/strong\u003e\u003cbr data-start=\"782\" data-end=\"785\"\u003eFrom third trimester prep and birth planning to labour (early \u003cem data-start=\"847\" data-end=\"852\"\u003eand\u003c\/em\u003e advanced), pain relief, vaginal and caesarean births, newborn care + your own recovery — this course covers \u003cem data-start=\"961\" data-end=\"973\"\u003eeverything\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-start=\"978\" data-end=\"1188\"\u003e🎁 \u003cstrong data-start=\"981\" data-end=\"998\"\u003eBonus content\u003c\/strong\u003e includes:\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• Induction of labour\u003cbr data-start=\"1032\" data-end=\"1035\"\u003e• Breathing techniques\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e• What to expect if baby is unwell\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e• Emergency scenarios\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eAll delivered with warmth and wisdom by our lovely expert team 💕\u003c\/p\u003e\n\u003cp data-start=\"1329\" data-end=\"1436\"\u003eLet’s get you feeling confident, informed and ready; because \u003cem data-start=\"1391\" data-end=\"1408\"\u003eyou’ve got this\u003c\/em\u003e, and we’ve got you 💪👶💛\u003c\/p\u003e","brand":"Thinkific","offers":[{"title":"Default Title","offer_id":55972976853065,"sku":"kcg1787987669511","price":48.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/midwife-led-on-demand-antenatal-course_1.png?v=1787987677"},{"product_id":"ease-the-quease-pack-of-60","title":"Ease the Quease (pack of 60)","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"179\" data-end=\"260\"\u003e\u003cstrong data-start=\"179\" data-end=\"260\"\u003eNausea relief that actually gets you. 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Gentle, natural, and midwife-developed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"262\" data-end=\"502\"\u003e\u003cstrong data-start=\"305\" data-end=\"324\"\u003eEase the Quease\u003c\/strong\u003e is a \u003cem data-start=\"330\" data-end=\"349\"\u003emidwife-developed\u003c\/em\u003e, \u003cstrong data-start=\"351\" data-end=\"384\"\u003eginger \u0026amp; lemon flavoured melt\u003c\/strong\u003e designed to help ease nausea, boost energy, and support your wellbeing – especially in those early (and queasy) days.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"572\"\u003eMade with \u003cstrong data-start=\"514\" data-end=\"551\"\u003e97% naturally derived ingredients\u003c\/strong\u003e, each melt contains:\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"849\"\u003e🌿 \u003cstrong data-start=\"577\" data-end=\"587\"\u003eGinger\u003c\/strong\u003e – a time-tested natural remedy for nausea\u003cbr data-start=\"629\" data-end=\"632\"\u003e💊 \u003cstrong data-start=\"635\" data-end=\"659\"\u003eVitamins C, B6 \u0026amp; B12\u003c\/strong\u003e – to support energy metabolism, reduce fatigue, and keep you feeling more like \u003cem data-start=\"739\" data-end=\"744\"\u003eyou\u003c\/em\u003e\u003cbr data-start=\"744\" data-end=\"747\"\u003e🩸 \u003cstrong data-start=\"750\" data-end=\"765\"\u003eVitamin B12\u003c\/strong\u003e – supports red blood cell formation\u003cbr data-start=\"801\" data-end=\"804\"\u003e🥬 \u003cstrong data-start=\"807\" data-end=\"820\"\u003eVitamin C\u003c\/strong\u003e – helps with iron absorption\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"1042\"\u003e✔️ Safe to use from the very start of pregnancy\u003cbr data-start=\"898\" data-end=\"901\"\u003e✔️ Vegan-friendly \u0026amp; totally discreet – just pop a melt under your tongue\u003cbr data-start=\"973\" data-end=\"976\"\u003e✔️ Take up to three times a day alongside a healthy, balanced diet\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1335\"\u003eBecause let’s be honest – nausea and fatigue can hit hard, and they can \u003cem data-start=\"1116\" data-end=\"1124\"\u003ereally\u003c\/em\u003e affect how you feel, both physically and emotionally. \u003cstrong data-start=\"1179\" data-end=\"1198\"\u003eEase the Quease\u003c\/strong\u003e is here to offer gentle, natural support—so you can power through the day (or at least the morning) feeling a little more like yourself.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1394\"\u003eYour pregnancy toolkit just got a whole lot brighter.\u003c\/strong\u003e 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972977049673,"sku":"owb1787987681722","price":36.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/ease-the-quease-triple-pack_1.png?v=1787987685"},{"product_id":"skin-stretching-trio","title":"Skin Stretching Trio","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eHydrate, nourish, and care for your changing body – from bump to beyond (now in a handy triple pack worth £45!).\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eYour skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our Soothing Stretch Mark Serum 150ml is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDeveloped by midwives and loved by mums, this award-winning natural serum is packed with powerful ingredients like:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🌸 Grapefruit, geranium, calendula \u0026amp;amp; lavender – to calm, soften, and soothe\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e💧 Vitamin E – for elasticity and skin repair\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🐝 Beeswax – to lock in moisture and protect\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eUse it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. 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Treat it with the love it deserves. 💛\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55972977213513,"sku":"wgo1787987687662","price":46.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/8154\/9385\/files\/skin-stretching-trio_1.png?v=1787987694"},{"product_id":"glow-mama-glow","title":"Glow Mama Glow","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"293\" data-end=\"376\"\u003e\u003cstrong data-start=\"293\" data-end=\"374\"\u003eBecause growing a human is hard work and she deserves to glow through it. ✨\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"678\"\u003eMeet the \u003cem data-start=\"387\" data-end=\"412\"\u003eGlow Mama Glow Gift Set\u003c\/em\u003e: a decadent, midwife-made collection designed to nourish, restore and celebrate every mama-to-be. Beautifully boxed and filled with naturally derived, pregnancy-safe skincare, it’s the ultimate \u003cem data-start=\"602\" data-end=\"625\"\u003epregnancy pamper gift, \u003c\/em\u003e a moment of calm and care she’ll truly remember.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"965\"\u003eFrom a soothing soak to a bump-loving serum, each product has been created with expert care to support her changing body and wrap her senses in spa-like serenity. It’s thoughtful, indulgent and entirely safe for pregnancy, the kind of \u003cem data-start=\"917\" data-end=\"931\"\u003enew mum gift\u003c\/em\u003e that feels as good as it looks.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1153\"\u003ePerfect for baby showers, maternity leave surprises or simply to say “you’re doing amazing”, this \u003cem data-start=\"1065\" data-end=\"1090\"\u003emidwife-made pamper set\u003c\/em\u003e brings glow, comfort and calm to every stage of her journey.\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1175\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1173\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1176\" data-end=\"1424\"\u003e\n\u003cli data-start=\"1176\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1178\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1202\"\u003eSoak for Bits \u0026amp; Body:\u003c\/strong\u003e a mineral-rich bath soak for relaxation and recovery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1263\" data-end=\"1285\"\u003eStretch Mark Serum:\u003c\/strong\u003e a deeply hydrating blend to keep skin supple and smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1368\"\u003eMini Nipple Balm:\u003c\/strong\u003e 100% natural award winning nipple balm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1426\" data-end=\"1491\"\u003eAll beautifully boxed and ready to gift — no wrapping required.\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1493\" data-end=\"1531\"\u003eMidwife-made. 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